Using the latest trends in web design can help you improve your website’s user experience, and boost your conversion rates. In addition, you can add heat maps to your site to identify problem areas and optimize your layout accordingly. If you are not sure how to make this work for your website, you can contact a company like LYFE Marketing to learn about the latest trends in website design and development. We have compiled some of our top tips to help you create a website that is easy to navigate and more appealing to visitors.
Avoid using too many fonts. Your website’s design should be simple but not cluttered. For example, when using long-form content, divide the information into smaller, readable chunks. Use adequate white space, images, and proper flow to improve readability. A page that is easy to scan has a greater chance of luring visitors to the bottom of the page, which will provide them with more value. Also, use high-quality writing and images to emphasize the most important elements of your website.
Limit your fonts. Keep your fonts to a few. While some projects call for more complex combinations of fonts, too many variations can overwhelm the visitor and distract them from your brand’s identity. Instead, use a variety of weights and sizes to draw readers’ attention. Don’t be afraid to leave white space, because the more white space you have on your website, the faster it will load. The same goes for colors. Choose a combination of colors that complement each other.