In 2020, there were 218 billion app downloads. While most smartphone users have dozens of apps installed on their phones, there are millions of apps available in the app store that are competing for the same users.
Because of this, it can be difficult to learn how to increase app downloads.
Do you want to learn more about increasing app downloads for your company? Keep reading this app download guide for everything you need to know about the top app download tips.
1. Prioritize App Store Optimization
App store optimization is one of the most important things you can do to increase your app download numbers. Your app store listing is completely under your control and you can make simple changes to make your app look more appealing.
Make sure you add keywords, a high-quality title, and a great app description and screenshots to encourage people to download your app!
2. Use App Localization
App localization is another essential tip to follow to get more app downloads. Localization allows you to reach people across the world by adjusting your app for different languages and cultures.
This way, you can connect with more people around the world and each of your users will have the same quality of user experience.
3. Use Social Media
Social media is a simple tool that you can use to promote your app for free. Sharing your app on your social media account can help you drive downloads and increase awareness about your app.
Not only can you share content about your app and encourage other people to share or sponsor your app, but you can also use social media to create instructional videos and posts for your app.
4. Create a Demo Video
Creating a demo video for your app is another way that you can get people interested and encourage them to download your app.
A demo video will walk potential users through your app and will teach them how to use it. It can highlight the key features of the app and allow them to see how it works before they choose to download it.
5. Get App Store Reviews
Getting reviews in the app store is necessary to gain more app downloads. This is because most users want to see how your app performs and what other users have to say about your app.
Encouraging your current users to leave reviews can help you gain the trust of your potential users and increase your app downloads.
6. Improve Branding
Finally, you need to improve your app branding. Because there are so many similar apps available, you need to make yours stand out from the competition.
Having an app that is attractive and eye-catching is necessary if you want more downloads.
You should also ensure that your app still looks sleek and professionally designed. This way, your potential users will see that it is a high-quality app.
Learning How to Increase App Downloads? We Can Help
Learning how to increase app downloads doesn’t have to be expensive or difficult. Simply following each of these tips will help you attract potential users and increase app downloads.
If you need help improving your app and increasing app downloads, Builder.ai can help! We help businesses create custom apps that will appeal to their target audience.
Check out our pricing options today to learn more about our app-building services.
