Promo campaigns are best tailored toward a hyper-specific set of your customer base. By taking this approach, you can save money, and gain a greater degree of customer loyalty and retention for your marketing efforts. If you’re looking to inspire loyalty within your consumer base for those who love sports, you need to be highly specific. Seven promo campaign items are absolutely perfect for sports lovers:
1. Water Bottles
It’s crucial to stay hydrated and healthy, especially when you’re out and about enjoying a day of sporting events. The price of a high-quality water bottle has increased due to the increase in popularity of proper hydration habits over the past ten years. That being said, if you buy branded water bottles in bulk, you can get them for fairly cheap (and pass these savings on to your loyal customers). Your target market will start to associate your brand with getting a satisfying, reenergizing sip of water if you give them this wonderful present. This is an opportunity to link your brand’s positive emotional association with their health and well-being.
2. Drawstring Backpacks
If you want to keep your sports-loving customers’ days out on the practice field cozy and productive, you should consider gifting them branded drawstring backpacks. The ease of opening and storing things in these backpacks are infamous, making them perfect for sporty people on the go. The more their teammates see your brand on the customer’s backpack, the more likely they will be to inquire about the amazing services and products that your company has to offer.
For many, sunglasses are an absolute need. For sports lovers and players, a solid pair of sunglasses can help you play both comfortably, and in style. After all, who wants to endure the glaring sun mid-game? You may have observed how frequently companies distribute branded eyewear. Sunglasses are one of the most well-liked promotional gifts your business can provide to your clientele because they are both fashionable and practical.
When you’re enjoying a great time playing sports, you are almost certain to get incredibly sweaty. Due to this, customers will love the gift of free sweatbands that can keep the sweat out of their eyes and off of their faces. Sweatbands get nasty quickly, so providing your sports-loving customers with extras to use during laundry days will be highly appreciated (while simultaneously boosting your brand’s visibility). Pair sweatbands with branded keychains for an even better marketing strategy.
Like sunglasses, everyone enjoys receiving free hats, especially ones that are snazzy in terms of their fit and design. Sports lovers will rush to your business to claim their free items if you choose a hat style and fit that is currently popular. You can even proactively send out quality hats to your best, most loyal customers to ensure you retain their business in future years. Hats are wonderful for brand promotion because they are so near to our eyes, and are easily seen by every person that we pass by in the public sphere. Additionally, mass-producing and branding hats are fairly inexpensive!
You want the promotional present to be appealing enough that your customer will be delighted to utilize it, whether they are wearing, eating, or playing sports. Strongly designed branded t-shirts can entice customers to promote your business in public, simply by wearing them in places where many eyes are around to appreciate the snazzy look of your logo. Every time they do so, your business will be exposed to thousands of new eyes, and this might even inspire others to seek out the cool-looking t-shirt they just saw.
Even though jackets need a bigger budget to buy in bulk, each consumer you give one to will be delighted, especially those who need a jacket to stay warm during sporting events. Choose a jacket that is also sporty enough to be worn in a professional setting, and your consumers will wear it all around. Your company will become more well-known as more people notice your brand on the jacket, which is also known as the infamous “walking billboard effect.” Just make sure your company can afford to spend the extra money on this high-roller-style promotional marketing campaign.
Promo Campaigns Can Boost Your Brand
Fantastic, well-throughout-out promo campaigns are one of the most surefire ways to boost your brand’s public visibility successfully. Alongside this, the customer retention boosts you’ll achieve through a well-done promo marketing campaign is hard to overstate. The more effort you put in, the more you’ll get out of your company’s next promotional marketing campaign.