Recently, the world of small to medium businesses has been directly affected by the level of development of their digital marketing strategy. Online presence and ease of access and usage have played a key role in most businesses, especially since the pandemic first started. This is why any entrepreneur needs to take a good look into their website and social media and roll up those sleeves. Let’s see how one might be able to amp up their digital marketing strategy.
Fact check everything
For starters, take any information online about your business and check the legitimacy of it. It can be extremely frustrating for users to access contradicting pieces of information without knowing which is true. All facts fall under this category, starting from working hours and store locations down to product availability and shipping deadlines. Make sure to comb through the internet and find all mentions of your business. It is vital to rectify all the faulty data in order to ingest confidence in all your potential users.
Rethink your audience
If your business has been out there for a while and your revenue has begun to stagnate or decline, it is high time you took some more radical steps in order to keep your head above water. One way to do this is to change your target audience. This is not an easy decision and needs to be thought through. Broadening your audience is one option, while narrowing it down is the other. Depending on the nature of your business, your research and predictions, opt for the best possible choice. Once you changed your audience, you would need to make some other changes in the way you run your business. Your business plans need to change, as well as many other things.
Show the human side
One of the things that works well on the audience is representing your brand personality. One should not hide behind a brand. On the contrary, you need to show the human side of your whole business. A business is not something people can empathize with, only humans can cause this feeling. This is why you should bring out the good and the bad and let people know about it. When they hear some stories, it will be much easier for them to fall in love with the brand. Whenever you can, choose to personalize. There are too many generic quotes and motivational ads, hearing a real-world personalized message might just be the refreshing change your business needs to thrive.
Write blog posts
Creating your own blog and posting content on a regular basis would help your business grow and keep your current users engaged. Setting up a blog is not as difficult as it sounds. Of course, it requires time and effort, but if you opt for some of the popular blogging platforms, there will be plenty of resources for you to educate yourself. Once you find the most suitable platform and set everything up, you would need to find someone to write the posts. It is important that the posts are being published on a regular basis and that they have a consistent tone and domain.
Go mobile
Businesses mostly focus on the desktop version of their website, often forgetting about the most used electronic devices – mobile phones. Once you have everything ready for the desktop version, it is time to focus on the mobile version. Believe it or not, more users will be accessing your website on their phone rather than a computer, so this may even be more important than the desktop version. However, businesses often forget to focus on this part which can easily lead to customer dissatisfaction. Having this in mind, your advantage will be, having read this article, to focus on developing the best mobile version of a business there ever was.
Work on automation
GIven that we expect a rise in the number of customers, it will hopefully take some serious manpower to process all those requests and purchases. This is why you should think ahead and try to automate anything you can in your whole business flow. Chat bots are very useful, implement them and include all the FAQ’s in them. Automate your orders, too, if you cannot, at least try to and have the final check be done by a human, that would also speed the process up. Think big and try to automate any repetitive process that has a clear algorithm of how it works. It will be a pain to make all this, but once you do, you will be headache-free and not require additional workers.
Always keep learning
One of the most significant things one should work on is constant learning. This may seem like a cliche, but it is definitely not. This is simply the truth. Technology is advancing really fast and new trends are arising every day. In order to be on the top, you need to be aware of all the trends in digital marketing. Your online presence should always be up to date. Of course, it is easy to commit to something like this in theory, while it does not exactly work in practice. Although, that doesn’t mean it is impossible if planned well. Integrate some time during the working week or month for each employee to focus on learning new things. It is a very small sacrifice in the sense of spending money as opposed to what you will get in return.
In digital marketing, there is always room for improvement and the work is never finished. This is both good and bad news given that your job can be done whenever you want it to be. Of course, if you are a perfectionist, your job will never be done which can be a bit frustrating. In conclusion, it would be best to find some sort of a middle ground and do your best to make some changes from time to time and make sure not to forget to do it again in the future. As long as you have the enthusiasm and will to upgrade your own business, you will be just fine.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.
